In affiliate marketing, there are many ways in which
you can increase your earnings and maintain the account that you have worked so
hard for already. Most of the techniques and tactics can be learned easily. One
of the more important ways of increasing affiliate marketing bottom line and
sale is through the use of product recommendations. If the customers or
visitors trust you enough, then they will definitely trust your
recommendations. If you start promoting everything by recommendation, your
credibility will actually wear thin. This is seen especially when
recommendations are seemingly exaggerated and without much merit.
Do not be afraid to mention things that you do not like
about a given product or service. Rather than lose any points for you, this
will make your recommendation more realistic and will tend to increase your
credibility.
Furthermore, if your visitors are really interested in what
you are offering, they will be more than delighted to learn what is good about
the product, what is not so good, and how the product will benefit them.
When you are recommending a certain product, there are some
things to remember on how to make it work effectively and for your advantage.
Sound like the true and leading expert in your field.
Remember this simple equation: Price resistance diminishes
in direct proportion to trust. If your visitors feel and believe that you are
an expert in your niche, they are more inclined to making that purchase. On the
other hand, if you are not exuding any confidence and self-assurance in
endorsing your products, they will probably feel that same way and will go in search
of another product or service which is more believable.
How do you establish this aura of expertise? By offering
unique and new solutions they would not get anywhere else. Show proof that what
you are promoting works as promised. Display prominent testimonials and
endorsements from respected and known personalities, in related fields of
course.
Avoid hype at all costs. It is better to sound low key and
confident, than to scream and seek attention. Besides, you would not want to
sound unprofessional and have that thinking stick to your potential customers
and clients, now would you? Best to appear cool and self-assured at the same
time.
And remember; prospects are not stupid. If you back up your
claims with hard facts and data, they would gladly put down hundreds, or even
thousands worth of money to your promotions. While recommending a product, it
is also important that you give out promotional freebies. People are already
familiar with the concept of offering freebies to promoting your own products. But
very few people do this to promote affiliate products. Try to offer
freebies that can promote or even have some information about your products or
services.
Before you add recommendations to you product, it is given
that you should try and test the product and support. Do not run the risk of
promoting junk products and services. Just think how long it took you to build
credibility and trust among your visitors. All that will take to destroy it is
one big mistake on your part.
If possible, have recommendations of products that you have
100% confidence in. Test the product support before you begin to ensure that
the people you are referring it to would not be left high and dry when a
problem suddenly arouse.
You may not be focusing on the recommendations that your
products need to have. Try product recommendation and be among those few who
have proven its worth.
See you in the next article, and please do not forget your opinions are very important to me
Youssef
like ... Really like
ReplyDelete